Cultural Industry in the Digital Age: Human-Machine Co-Creation Reshaping Cultural Subjectivity

摘要

Digital media is deeply integrated into all aspects of cultural production, and human-machine co-creation has become a reality in the cultural industry. Technology has lowered the production threshold for cultural products and revolutionized industrial production efficiency, but the intervention of algorithms in content generation has also made the maintenance of cultural subjectivity an issue that urgently needs to be addressed. Cultural subjectivity is rooted in human life experience, value stance, and cultural memory, and is the core of cultural creation. Algorithms, based on existing data, complete symbolic recombination and imitation, lacking original emotional experience and value reflection. Over-reliance on algorithms can easily weaken creators' independent thinking and bring the risk of the erosion of cultural subjectivity. The essence of human-machine co-creation is not that machines replace humans, but that humans take the lead in driving technology. Creators should assume the roles of creative setting, content selection, and meaning interpretation, with humans controlling the cultural narrative, and AI completing auxiliary tasks such as material generation. The cultural industry takes the transmission of cultural valuesand the carrying of collective memory as its fundamental mission. Technology is merely a creative tool and cannot replace human empathy and creativity. Faced with the irreversible industry trend of human- machine co-creation, it is necessary to cultivate cultural awareness, adhere to the guidance of humanistic values, make good use of digital technology, safeguard the foundation of human cultural subjectivity, and promote the production of high-quality cultural products with warmth, stance, and local core.